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Sign Up Now for 2008 Philly PRSA
PR Institute
April-June
Program Helps New Professionals
Advance
PR Skills
Big
Brothers Big Sisters is 2008 Institute’s ‘Client’
If
you’re
a PR professional with about 2-5 years of experience, the
2008 Philadelphia PRSA PR Institute is just the course for
you.
Successfully conducted in 2007 for the first time, this
advanced public relations training program is designed to
both broaden the base of knowledge and sharpen the skills
of new public relations professionals working in agencies,
corporations and nonprofit organizations, to help them provide
greater value to their organizations and advance in their
careers.
By the end of the course, the student will know how to:
- Research the client and its marketplace to develop positioning
and communications
- Organize and create the public relations plan
- Effectively use new and existing media channels
- Incorporate PR into integrated marketing communications
programs
- Create objectives and effectively use strategies and
tactics to achieve objectives
- Identify metrics and use measurement tools to demonstrate
return on investment
Between April 21 and June 9,
the students will participate in weekly, two-hour sessions
taught by senior PR professionals. They also will have
the opportunity to put their new knowledge to work in competing
mock PR agency teams. Each team will create and pitch an
integrated communications proposal to the 2008 PR Institute’s ‘client’,
the Philadelphia-based, national non-profit organization
Big Brothers Big Sisters. Participants should expect to
spend an average of about 8 hours a week outside of class
preparing their team proposals.
2007 Institute participant comments:
“I thought the course was well worth
the $250 – I got more out of this than some $800
conferences.”
“The speakers
were great; very informative and gave great takeaway
information.”
“I learned
a lot of strategies to apply to my job and enjoyed
working with people in varying industries.”
“Since I don’t
work at a PR agency, it was nice to get experience
in creating a strategic plan and presenting to a potential
client!”
The application
deadline has been extended. Please disregard any reference
to a March 21 deadline in the appliication form.
Tuition is $250.00 for PRSA Members;
$295.00 for non-members.
Click here for
the application form.
Contact PR Institute Chair Mark Sahl at msahl@lazarpartners.com with
any questions.
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