April
2005 Issue of
E-LINK
- THE COMMUNICATIONS TOOL FOR PHILADELPHIA PRSA CHAPTER MEMBERS
In
this Issue:
* May
Program
* Three
Saturdays to Professional Excellence/ APR Prep Class
* PRSA
Health Academy
* 2005
Pepperpots
* New
Members
____________________________________________________________________
Philadelphia
PRSA May Program
"Tuning
into Diversity-Best Practices in Multicultural Marketing"
Tuesday,
May 3, 2005
Union
League
140
South Broad Street
Philadelphia,
PA
11:30
AM - Registration
Noon
- 1:30 PM Lunch & Program
($35 Members - $45 Non Members)
This
program will focus on the growing importance of multicultural markets and
their enormous buying power - more
than $900 billion annually in the U.S. - represented by African-American, Hispanic,
and Asian consumers.
Nationally
recognized panelists will explore some of the "best practices" for
developing brand building initiatives aimed at multicultural audiences,
offering a summary of best practices in multicultural marketing, and discussing
the applicability of these best
practices
and other factors important in their use and suggestions on how to integrate
multicultural marketing as a core brand-building discipline.
This
is a not-to-miss session.
Our
moderator is:
David
W. Brown, President/Principal, Brown Partners, Philadelphia, PA
Our
panel includes:
Rosanna
M. Fiske, APR, Principal & Partner, Communique Group/Rise Strategies, Coral
Gables, FL
Marc
Curtis Little, Partner, BrooksLittle Communications, Jacksonville, FL
Kenneth
Wong, Principal, CIG Asia Ltd/Combined Insurance Group, Philadelphia, PA
Registration
Form
Name:
_____________________________ Company:___________________________
Phone:
_____________________________ Email:____________________________
Method
of Payment: _____ Check _____ Visa _____ MasterCard
Credit
Card # _____________________________________________ Exp._____/_____
Cardholder's
Signature:___________________________________________________
Cardholder's
Address/Zip Code:____________________________________________
Please
send reservation form and payment to: PRSA, P.O. Box 38, Fairless Hills, PA
19030 or fax form to 215-295-3652 or send email to cmucci@netcarrier.com
Reservations can also be made by calling Chris Mucci Stewart at 215-295-0729
PRSA
has a 48 hour cancellation policy. No-Shows will be billed.
______________________________________________________________________
Three
Saturdays to PR Excellence: A professional development primer and refresher for
all levels of expertise
Once
again the Philadelphia Chapter of PRSA will host Three Saturdays to PR
Excellence beginning April 9, 2005. This professional development primer and
refresher for all levels has been extremely popular the previous two years; it
is highly recommended for
professionals just starting out in their PR careers; professionals from other
disciplines who have been asked to take on a PR role; or more senior executives
who are looking to sharpen their skills in areas such as communications theory,
research, ethics, and media relations.
Three
Saturdays also serves as the Chapter's review course for APR candidates.
Dates: April 9, 16
and 23, 2005
Time: 9:00
a.m. to 3:00 p.m. each day
LOCATION:
TattarRichards-DBC Public Relations
655 Business Center Drive
Horsham, PA 19044
* Need to review how to do a strategic
plan that gets results?
* Like another view on how to deal with
the media?
* Searching for advice on managing
crises?
* Need grounding in the legal and ethical
implications of public relations practice?
All
practitioners, whether new to the field or seasoned executives, can benefit
from a review of the principles that support the day-to-day practice of public
relations. Three Saturdays to PR Excellence will cover the basics from the
definition of public relations to the four-step planning process, from
qualitative vs. quantitative research to the legal/ethical arena in which
public relations operates.
Three
Saturdays leaders:
*
Carole Gorney, APR, Fellow PRSA; Professor, Lehigh University & Past
President, PRSA/Philadelphia
*
Suzanne D. Fitzgerald, APR; Professor, Rowan University & PRSA/Philadelphia
Accreditation Chair
Three
Days of Thorough Grounding in the Basics of the Profession!
Cost:
$99 per day or $225 for all 3 days (includes Lunch)
Day
1: What is public relations?, where public relations fits with other
disciplines (HR, IR, advertising, marketing), research, and planning (including
goals, objectives, strategies,
tactics and evaluation)
Day
2: Media relations (including benefits & risks of using the internet) and
legal and ethical review (including SEC regulations for publicly-traded
companies and recent changes to the Code of Professional Standards)
Day
3: Crisis planning and crisis management, from basics to cybercrises, and
dealing with opposition audiences
Registration
Form:
YES!
I would like to attend the Three Saturdays program. I plan to attend (check all
that apply):
__ All 3 days __ Day 1
__ Day 2 __ Day 3
Name: _____________________________________________
Company:
___________________________________________
Phone:
_____________________________________________
Email:
______________________________________________
Method
of Payment: _____ Check _____ Visa _____
MasterCard
Credit
Card # _____________________________________________ Exp. _____/_____
Cardholder's
Signature:___________________________________________________
Cardholder's
Address/Zip Code:____________________________________________
Please
send reservation form and payment to: PRSA, P.O. Box 38, Fairless Hills, PA
19030 or fax form to 215-295-3652 or send email to sparks@rowan.edu Reservations can also be made by
calling Suzanne Fitzgerald at 856-256-4265. You can also bring payment with you to class.
PRSA
has a 48 hour cancellation policy.
No-Shows will be billed.
______________________________________________________________________
PRSA Health Academy 2005 Conference
Rebuilding Public Confidence in the Health Care Industry
The health care industry today finds itself in the midst of a crisis of
reputation. Our industry now "enjoys" a level of confidence in the
eyes of the American public akin to the tobacco, oil and firearms industries.
The tangible and intangible repercussions of this perception among Americans is
having an increasingly adverse psychological and financial impact on the way we
do business.
Join the PRSA Health Academy and keynote speaker Dr. Bernadine Healy, former
director of the National Institutes of Health and head of the American Red
Cross at our 2005 Annual Conference, as we discuss Rebuilding Public Confidence
in the Health Care Industry May 5-6 in Washington, D.C. A Pre-Conference
session will be held on May 4, 2005.
For more information:
http://www.prsa.org/_News/press/pr032905.asp
___________________________________________________
2005
Pepperpots
Save
the Date - 2005 Pepperpots are December 1st
_____________________________________________________________________
New
Members
Please
join us in welcoming our new members to the Chapter:
* Jennifer Cawley, Southern Union Company
* Donna Marie Gillis, Southern Union Company
* Sean Patrick Murray, Buckley Global Communications
* Robert
Sperling
* Catherine Catanach, APR, VF Outlet, Inc.
* Monica Hallman, Navy Recruiting District Phila.
* Kathleen Keenan, ARAMARK
* Sally Orth, Caron Foundation
______________________________________________________________________
Keep
checking our chapter Web site for the latest PRSA news, events and public
relations resources!
www.prsa.philly.org
______________________________________________________________________
The
Philadelphia Chapter PRSA in conjunction with the Business Wire provides the
E-LINK. If you would like to submit any member news or be involved, please
contact Scott Tattar at stattar@dbcommunications.net