APR Training for the Pros

High-Level Training for the Novice Practitioner

For the first time in the organization’s history, PRSA Philadelphia is offering all public relations practitioners access to the intensive Three Saturdays training program-typically available only to senior-level practitioners vying for APR accreditation.

Planning to take the APR readiness review and exam to become accredited by one of the world’s largest and most influential professional societies?

Want to have a significant resource on-hand in your organization’s library to educate new employees or refresh rising leaders?

Need a refresher on public relations law, media relations, crisis management, case studies or planning?

The rigorous lectures are led by two expert practitioners and esteemed educators, both of whom are distinguished members of PRSA’s prestigious College of Fellows.

• Anthony Fulginiti, APR, Fellow PRSA, Professor at Rowan University

• John Moscatelli, APR, Fellow PRSA, Senior Vice President and Chief Operating Officer at Anne Klein Communications Group, LLC

What normally takes three full, consecutive Saturdays in a classroom, professionals can now learn at their own pace, on their own time, from the comfort of their homes or offices.

Day One. Anthony Fulginiti discusses public relations in society, and some pertinent communication theories and models that practitioners apply daily but may not even know they use.  Professor Fulginiti also reviews sample questions from the APR test and dissects a case study on an animal testing laboratory.

Day Two. Professor Fulginiti explores critical topics for public relations practitioners — public relations planning, law, ethics and media relations. It’s a power-packed day of relevant information and “knowledge areas” for any public relations practitioner, whether new to the practice or a more seasoned veteran.

Day Three. John Moscatelli details crisis management from his years of experience with the Air Force and numerous public relations agencies. Crisis management represents an important component of our practice as well as the APR exam.

You can purchase APR Training for the Pros by individual day or select the full set, available in hardcopy DVD or downloadable file.

1 – Nine-DVD Set-$225
The three days detail the topics listed above across nine DVDs. To purchase the full set, which we will mail to you, click here.

2 – Individual Downloadable Files-$99 per file,  $225 for the set of three
You can purchase Day 1, Day 2 or Day 3 individually by downloadable file. To purchase one or more files, click here.

Investing in APR Training for the Pros will provide a deep and long-lasting educational resource. Purchase today before supplies run out!

Professional Biographies

Anthony Fulginiti, APR, Fellow PRSA, Professor at Rowan University

Anthony Fulginiti was named the country’s Outstanding PR Educator by the Public Relations Society of America. The president of a PR consulting firm, he has served as president of PRSA’s Philadelphia Chapter. Professor Fulginiti’s research interests include symmetrically matching organizational objectives to community values, detected by research; school/community relations; organizational moral and ethical decision-making.

John Moscatelli, APR, Fellow PRSA, Senior Vice President and Chief Operating Officer at Anne Klein Communications Group, LLC.

John Moscatelli is senior vice president and chief operating officer of Anne Klein
Communications Group LLC. His responsibilities include strategic planning and counseling, client service and account supervision. Prior, John spent 15 years with the public relations division of Earle Palmer Brown. He also completed a career as a U.S. Air Force public affairs officer. Among his assignments, John was an advertising and publicity officer with the Air Force Recruiting Service and served as the Defense Department’s on-scene spokesman for the joint task force sent to Guyana to recover the remains of U.S. citizens following the Jonestown mass suicide. John is an accredited member of the Public Relations Society of America and PRSA’s Counselors Academy, a member of PRSA’s College of Fellows and past president of PRSA’s Philadelphia chapter. An adjunct faculty member with the Rowan University School of Communications, John teaches courses in crisis public relations and client relations.