Dear PRSA Leaders and Members,

Achieving diversity in the workplace is a key corporate responsibility. Yet, it’s often a goal that can be elusive, if not vague. How can you explore what winning strategies and tactics are being engaged by colleagues and competitors? Do you wonder about related opportunities and challenges your organization or clients may face?

PRSA is excited to announce the second installment of the “PRSA Diversity Today” podcast series, “Best Corporate Practices in Diversity,” which aired on August 18. This podcast addresses these important questions, spotlighting best corporate diversity practices, and takes a detailed look at those issues with leading industry experts. Margaret Regan, president and CEO of The FutureWork Institute, covers diversity strategies and tactics at a macro and micro level. Applica Consumer Products President and General Manager Evanghela Hidalgo provides unique insights on customer product choices, specifically in the international and cultural realms. Leading philanthropist and banker Adrienne Arsht, chairman emerita of TotalBank, lends her expertise on best practices in mentoring and leadership gained from her 11 years of experience as chairman of the board.

The podcast is available on WebmasterRadio.FM and the “PRSA Diversity Today” site. PRSA’s diversity site also enables members to view show notes, subscribe to the show, provide listener feedback and get information about future programs. Members can listen to the show online or download for future use through iTunes.

To promote this series of programs, we’d like to engage your expertise and assistance. We’d like to ask you, as PRSA National leaders, to help us in the following ways:

• Post the attached news release (see link below) to your Chapter, Section or District Web site.
• Send an e-mail to your members.
• Announce this program at your monthly meetings.
• Encourage members to apply for any open diversity representative positions; if there is no such position at your Chapter or District, please take the lead in creating one.

“PRSA Diversity Today” Talent
PRSA National Diversity Committee Co-Chair Manny Ruiz will host the monthly podcast series. Ruiz is President of Multicultural Markets at Hispanic PR Wire, a division of PR Newswire.

As the chair of the National Diversity Tools Taskforce, Joseph Carleo, APR is the show creator and executive producer of “PRSA Diversity Today,” as well as the Diversity chair for PRSA’s Southeast District.

We would like to thank WebmasterRadio.FM, a 24/7 public relations and marketing-oriented Internet radio station, for their partnership in recording, editing and co-producing “PRSA Diversity Today.”

We also would like to extend our sincerest thanks for your ongoing Chapter leadership and invaluable assistance in promoting this important work. We appreciate your volunteer efforts and work in advancing diversity in public relations, for both the profession and the professional.

Best Regards,

Manny Ruiz & Ivonne Couret
PRSA National Diversity Committee Co-Chairs
Diversity Podcast Series Release FINAL.doc
PRSA Diversity Today Sound Bite.mp3