Peter Shankman, CEO of The Geek Factory and author of Can We Do That? -- Outrageous PR Stunts that Work, and Why Your Company Needs Them, will be our luncheon speaker at the July PRSA/Philadelphia meeting. To prepare for his appearance, you'll want to check out this vidcast.

In this program for the River Communications Group, Peter discusses the importance of social media for professional communicators, and explains how to differentiate yourself by using social media.

This program was recorded May 12, 2008 at Marsha Brown's, New Hope, PA. The program runs about one hour.

Produced by Professional Podcasts LLC.