by John Held, APR, Director of Mission Delivery and Support
Communications at the American Cancer Society 
If you read various communications blogs, you’ll see a lot of debate about the value of the APR. Some will argue that it’s not on the same level as the CPA is in the accounting field, or a JD in the [...]

by Amy Merves, public relations, healthcare, and media professional and PRSA Philly Chapter Publicity/Web site Chair
Welcome to “Meet the PR Pro,” a new column designed to highlight professionals in the PRSA Philly chapter through conversations that reveal career paths, industry advice, and a touch of humor. For this edition, we interviewed Michael Gross, vice president [...]

The chapter kicked off the new year on a high note at “PRSA Philly—What’s In It for Me??”, an orientation meeting on January 20, 2010, that invited longtime, new, and prospective members to become an integral part of all things PRSA. Held at The Union League of Philadelphia, the program included a presentation by board [...]

Each spring the Public Relations Student Society of America (PRSSA) host regional activities which take place across the country. Planned, staffed and hosted by local chapters, these activities contain a variety of events that will allow attendees to improve networks, skills and abilities. This year, out of 25 nominations, 11 were selected and Drexel PRSSA [...]

By now, most public relations practitioners have been bombarded with advice about social media from colleagues and self-appointed social media experts. The good news about social media and conversational media tools is that you can jump right in and use them without a lot of technical knowledge.