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Dave Clarke, founder and lead strategist of AuthenticMatters, will be sharing his thoughts on authentic communication and what it truly means for PR. He will give tips on how PR professionals can communicate more effectively in their careers, whether with clients, colleagues or members of the media. Join the conversation by following @PRSAPhilly and using hashtag #prsaphl!
When: Wednesday, Feb 8
Time: 8 -9 pm EST
A talk with Stuart Diamond, Negotiation Professor at The Wharton School, former Pulitzer Prize-winning New York Times journalist, and New York Times Bestselling Author of “Getting More: How To Negotiate to Achieve Your Goals in the Real World”
Could you negotiate complimentary coffee for your morning meeting? Or a placement in the Wall Street Journal? How about a 12,000-person Hollywood Writers Strike?
Join us as we sit down with Stuart Diamond to learn the “12 Invisible Strategies” that have helped more than 30,000 communicators, CEOs, lawyers, diplomats and more save billions of dollars, improve professional relationships and negotiate their way to the top. This new model of interactions has been chosen by companies like Google to train its entire company worldwide - and now PRSA members can get in on the secret too!
The business world is notoriously perceived as combative and dominated by an aggressive conflict model of negotiaton, where power and leverage are often the names of the game. Communicators are no strangers to this game, negotiating daily with internal teams, organizational leaders, clients and journalists. Using the strategies from his book, Getting More - named the “No. 1 book to read for your career” by Wall Street Journal’s FINS blog - Diamond shows how straying from this combative model provides an enormous strategic and business advantage. The negotiation model was used to quickly solve the 2008 Hollywood Writer’s Strike.
Armed with new persuasive power, you and your business or client will be more competitive than ever before. It is intended to provide better agreements for everyone no matter what they negotiate - from jobs, to billion dollar deals, to getting that coveted feature story.
About Stuart Diamond
Stuart Diamond has taught and advised on negotiation to corporate and government leaders in more than 45 countries. He has an MBA with distinction from Wharton, and a law degree from Harvard. He has consulted extensively for the United Nations, and has taught professionals from more than 200 of the Fortune 500 companies. In a previous career, he was a journalist for the New York Times, where he won the Pulitzer Prize as a part of the team investigating the crash of the space shuttle Challenger in 1986.
Great for:
Price includes continental breakfast and a signed copy of Stuart Diamond’s book, Getting More: How To Negotiate For Greater Success in Work and Life.
“The ROI from Getting More will make it the best investment you make this year.” Rhys Dekle, Head Business Development, Microsoft Games division
“The best class ever at Google - it should be required for all sales people. I know I will use all of my newly-realized tools for the rest of my life.” Patrick Grandinetti, Senior Manager, Google
“Practical, highly effective, and immediately applicable.” Evan Wittenberg, Chief Talent Officer, Hewlett-Packard
“Brilliant.” Liza Oz, Oprah Network
WHEN
Thursday, February 23, 2012 7:30 AM - 9:30 AM
WHERE
Doubletree Hotel
Orchestra Room, 237 South Broad Street, Philadelphia, PA 19107
Attire
Business Attire
FEE
Member $50.00 if registered by February 3rd ($60.00 after February 3rd)
Non-Member $75.00 if registered by February 3rd ($85.00 after February 3rd)
RSVP
Wednesday, February 22, 2012
Register here for this event.
Below is a transcript of our latest Twitter chat on PR measurement: