Blog Archive
Building a Brand Podcast 06/01/2010
Building a brand is about more than picking the right typeface or logo. It’s about how you position yourself and connect with the public, creating a relationship that will last. Successful brands are able to create a combination of rational and emotional thoughts that help drive a company’s overall reputation and has a [...]
Back to the (New) Basics: A Media Panel 03/20/2010
“Back to the (New) Basics: A Media Panel” recorded at the PRSA Philadelphia luncheon at the Union League Club in Philadelphia on Thursday, March 11.
PRSA/Philadelphia and Professional Podcasts LLC present a video podcast program, recording at the Union League Club on May 22, 2008. In this vidcast, a group of media experts discuss how their jobs have changed and the media has adapted to technology and changes in the news business. The program runs 1 hour 23 minutes, and includes an audience Q&A session.
APRPod #3: Interview with Ferne Bonomi, APR, Fellow, PRSA, about her “JumpStart” training program for candidates seeking the APR