AAA Mid-Atlantic captured a highly coveted Silver Anvil Award for Excellence in Public Relations at the 2009 Public Relations Society of America annual awards ceremony in New York City held June 4, 2009.

Accepting the award was Catherine Rossi, Manager of Public and Government Affairs for AAA Mid-Atlantic. AAA Mid-Atlantic was the only organization in the Delaware-Philadelphia region to capture a prestigious top award. The top honors for AAA Mid-Atlantic were a first for the organization, which is headquartered in Wilmington, Del.

The honor came in the Special Events category for public relations efforts related to Delaware Teen Driving Day.  Delaware Teen Driving Day was a unique interactive event held at Dover International Speedway in April 2008 - aimed at changing teen driving behavior.  Because motor vehicle crashes remain the leading cause of deaths and injuries for teens, AAA Mid-Atlantic developed a comprehensive, integrated program for teens and parents.

Also at the ceremony, AAA Mid-Atlantic received a Bronze Anvil Award of Commendation for its testimony against toll hikes proposed by the Delaware River Port Authority. Bronze Anvil Awards recognize outstanding public relations tactics, or the individual items or components of public relations programs.

About the Silver Anvil

The Silver Anvil has grown in scope and statue since its inception in 1946 and awards are now given in 59 categories and subcategories. The Silver Anvil is annually awarded to organizations which have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.  Silver Anvil Awards recognize programs meeting the highest standards of performance in the profession, incorporating sound research, planning execution and evaluation.  PRSA received nearly 1,000 Silver Anvil entries from businesses and organizations.

For a complete list of 2009 Silver Anvil winners, click here.