Former Chapter President Tony DeFazio to be Feature Speaker at IABC Philadelphia Event 05/17/2012
FOR IMMEDIATE RELEASE:
DeFazio Communications, LLC
Former Chapter President Tony DeFazio to be Feature Speaker at IABC Philadelphia Event
DeFazio Communications President Explores the Emergence of “Self-Publishing” as a Breakout PR Tool
Conshohocken, PA, May 17, 2012 – DeFazio Communications, LLC, a public relations agency specializing in media relations for corporations and emerging growth businesses, announced today that agency president, Tony DeFazio, will be the featured speaker at “Self-Publishing: Taking Control of the Message,” an event hosted by the Philadelphia chapter of the International Association of Businesses Communicators at 5:30 p.m. on May 24, 2012 at the Philadelphia Marriott West in West Conshohocken.
DeFazio’s presentation will discuss “self-publishing,” and how it has become a valuable tool in a company’s PR toolbox. Digital media has changed the traditional media landscape, essentially leveling the playing field and giving everyone the power to be the media. Media outlets from Forbes to Bloomberg Businessweek are opening their doors to executives, allowing them exposure for their insights and industry know-how as regular contributing columnists. This type of “owned media” is a steady resource for internal PR departments to expand the scope and impact of company branding with the added benefit of having greater control over the message.
Primary takeaways include:
- Understanding of the new media landscape and the emergence of self-publishing as a result of social media growth
- Determining most effective ways to establish thought leadership and engage your target audience through a strategic self-publishing program and/or partnership with a media outlet
- Knowledge of how self-publishing can garner exposure and enhance company and executive branding
How is it relevant? Self-publishing allows senior corporate communicators to establish a new degree of value within the C-Suite by demonstrating to executive management a way to articulate the vision for their company and industry in their own words, either bypassing-or working in partnership with-traditional media.
About DeFazio Communications
DeFazio Communications, LLC is a full-service public relations agency that specializes in generating high-impact media exposure for corporations and emerging growth companies. The company maintains relationships with over 20,000 media contacts at the nation’s premier print, broadcast, cable and digital media outlets. DeFazio Communications was founded in 2008 by Tony DeFazio, an accomplished public relations executive who combined his 20 years of agency and corporate communications experience to create a specialized agency that helps clients leverage the power of earned media exposure to their advantage.