Chapter News
The Need to Know of SEO Event Recap 04/17/2013
by Rachel Olenick, member of the PRSA Philly News Committee Last month, members of PRSA Philadelphia got the inside scoop on search engine optimization (SEO) during a panel discussion lead by Deanna Doane, owner of Click Canyon LLC. Ryan Fontana, a SEO team leader at Seer Interactive (@fontanaRJ) started off the professional seminar with SEO [...]
By Christine Shiffer, communications manager, American Board of Surgery and Surgical Council on Resident Education (SCORE) and member of the PRSA Philly Nonprofit Resource Committee With the advent of social media, nonprofits have unprecedented access to donors, volunteers and the general public. But with that access also comes the challenges of monitoring your social media [...]
Guest Column: What is social CRM? 04/17/2013
By Kyle Koch, director of client service at Sprinklr In Adam Sandler’s movie “50 First Dates,” Henry, a womanizing veterinarian, meets Lucy, an art teacher. The two hit it off —and sparks fly. Yet after meeting, Henry wakes to a difficult fact: Lucy, suffering from permanent short-term memory loss, has no recollection of their relationship. [...]
by Rachel Olenick, member of the PRSA Philly News Committee @PRSAPhilly: #PRSAPhilly Members in the #news: @canarymegan is the only #PR rep on a cultural #journalism panel today @whyy. Way to represent Megan! PRSA Philly member Megan Wendell, founder and president of the boutique public relations agency Canary Promotion, was the only public relations representative [...]
by Juliana Rosati, freelance communications consultant and PRSA Philly vice president When I signed up for PRSA Philly’s PR Institute several years ago, I didn’t know exactly what to expect. After my six weeks in the program working on a mock-agency team to create a strategic communications plan, I knew I had found an excellent [...]