May 2004 e-Link
The Communications Tool For Philadelphia PRSA CHAPTER MEMBERS

In this Issue:

Agency Leadership Council
Pepperpot Awards Schedule for 2004
May 20 Meeting - "Best Practices Roundtables Breakfast"
Help a Fellow member by taking a survey

PRSA Agency Leadership Council

The PRSA Agency Leadership Council was formed in 2003 by a group of public relations executives and senior managers who either own the public relations agency they represent or occupy the primary public relations leadership role within the agency (president, general manager or director). The purpose of the Council is to create one, executive-level voice to address issues that affect the regional public relations agency community.

The mission of the group is as follows:
"To serve as the voice and face of Philadelphia's dynamic and growing PR community. The Council will work to build local and national awareness for the Philadelphia-area PR agencies, positioning the Council's member firms as strategic communication partners that work successfully with corporate America to steer economic growth."

We are preparing to begin an outreach campaign in the local media and want to provide you with an opportunity to join. Please give Nancy Long (215-625-0111) or Lee Marshall (610-617-9560) a call directly to discuss specific details. Should you opt to participate, we will need a commitment by the end of the week.

Pepperpot Awards Schedule for 2004 - Save the dates!

Get ready, the 2004 Pepperpots Awards will be coming before you know it. This year we are giving you plenty of time to plan. Here are the important dates so you can mark your calendar:

Deadline for submissions - October 8th
Late entry deadline - October 13th

Pepperpot Awards - December 1st, 2004 - Philadelphia Four Season Hotel

May 20, 2004 Meeting - "Best Practices Roundtables Breakfast"

Participate in two of four advice-packed, half-hour best practices roundtables facilitated by experts on the topics. Learn their Top Five Tips, ask questions, and share your own best practices on:

At the end of the breakfast, receive a Top Five Tips sheet on all four topics.

Roundtables:
   • Agency/Freelance: Enhancing Your Value to Clients and Turning It to Your Marketing      Advantage
   • Facilitator: Ellen Toplin, President, Toplin & Associates
   • Career Development: Taking Your Career to the Next Level
   • Facilitator: Shelley Miller, President, Kay Henry Associates
   • Healthcare Media Relations: Breathing New Life in to Old Service/Product Stories
   • Facilitator: Mark Sahl, Vice President of Public Relations, Harris, Baio & McCullough
   • Nonprofit/Corporate: Maximizing the Value of Nonprofit-Corporate Partnerships
   • Facilitator: Ruth Ann Dailey, Vice President, Communications & Marketing, American      Cancer Society, Pennsylvania Division

The meeting will be held at the Philadelphia Marriott West in West Conshohocken, PA with 7:30 - 8:30 AM Registration, 8:00 - 9:00 AM Program. $35 Members - $45 Non Members, Free Parking.

Please send reservation requests to Chris Mucci Stewart cmucci@netcarrier.com or 215-295-0729.

Help a Fellow member by Taking a Survey

Frank Wilkinson, an active member of our chapter and Director of Public Relations for TurnTide in Conshohocken, needs your help for a graduate school project. He needs to complete a survey of PR professionals and is asking for his PRSA Philadelphia peers to help. Please help him if you can spare a few minutes.

Here is the link to the survey:
Click Here


The Philadelphia Chapter PRSA in conjunction with the Business Wire provides the E-LINK. If you would like to submit any member news or be involved, please contact Scott Tattar at stattar@dbcommunications.net