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	<title>PRSA Philly</title>
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	<link>http://www.prsa.philly.org</link>
	<description>PRSA Philadelphia is a vital resource for communications professionals, representing corporations, agencies, universities, non-profits, service organizations and independent practitioners throughout the region. Explore our site to learn more!</description>
	<pubDate>Wed, 01 Feb 2012 02:29:04 +0000</pubDate>
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		<managingEditor>kevin@anumbertwopencil.com ()</managingEditor>
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		<ttl>1440</ttl>
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		<itunes:summary>PRSA Philadelphia is a vital resource for communications professionals, representing corporations, agencies, universities, non-profits, service organizations and independent practitioners throughout the region. Explore our site to learn more!</itunes:summary>
		<itunes:author></itunes:author>
		<itunes:category text="Society &amp; Culture"/>
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			<itunes:email>kevin@anumbertwopencil.com</itunes:email>
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			<title>PRSA Philly</title>
			<link>http://www.prsa.philly.org</link>
			<width>144</width>
			<height>144</height>
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		<item>
		<title>Philadelphia’s Top Public Relations Professional Group Announces 2012 Board of Directors</title>
		<link>http://www.prsa.philly.org/chapter-news-post/philadelphia%e2%80%99s-top-public-relations-professional-group-announces-2012-board-of-directors/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/philadelphia%e2%80%99s-top-public-relations-professional-group-announces-2012-board-of-directors/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 02:29:04 +0000</pubDate>
		<dc:creator>MVroom</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2714</guid>
		<description><![CDATA[ 
Media Contacts:
Christy Ross                                                               Michelle Vroom
Tonic Life Communications                                        Tonic Life Communications
215-928-2343 (O)                                                      215-928-2352 (O)christy.ross@toniclc.com                                           michelle.vroom@toniclc.com
                                               
 Philadelphia&#8217;s Top Public Relations Professional Group Announces 2012 Board of Directors
 Public Relations Society of America Philadelphia Chapter&#8217;s Executive Board Eager to Engage and Expand Membership by Offering the Best in Public Relations Resources  
 
PHILADELPHIA (January 31, 2012) - The [...]]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/philadelphia%e2%80%99s-top-public-relations-professional-group-announces-2012-board-of-directors/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Twitter Chat: Authenticity</title>
		<link>http://www.prsa.philly.org/uncategorized/twitter-chat-authenticity/</link>
		<comments>http://www.prsa.philly.org/uncategorized/twitter-chat-authenticity/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 22:39:42 +0000</pubDate>
		<dc:creator>MVroom</dc:creator>
		
		<category><![CDATA[Event Post]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2711</guid>
		<description><![CDATA[Dave Clarke, founder and lead strategist of AuthenticMatters, will be sharing his thoughts on authentic communication and what it truly means for PR. He will give tips on how PR professionals can communicate more effectively in their careers, whether with clients, colleagues or members of the media. Join the conversation by following @PRSAPhilly and using [...]]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/uncategorized/twitter-chat-authenticity/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Business of PR Getting More: How To Negotiate For Greater Success In Work and Life</title>
		<link>http://www.prsa.philly.org/event-post/the-business-of-pr-getting-more-how-to-negotiate-for-greater-success-in-work-and-life/</link>
		<comments>http://www.prsa.philly.org/event-post/the-business-of-pr-getting-more-how-to-negotiate-for-greater-success-in-work-and-life/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 22:16:50 +0000</pubDate>
		<dc:creator>MVroom</dc:creator>
		
		<category><![CDATA[Event Post]]></category>

		<category><![CDATA[Front Page Event]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2700</guid>
		<description><![CDATA[A talk with Stuart Diamond, Negotiation Professor at The Wharton School, former Pulitzer Prize-winning New York Times journalist, and New York Times Bestselling Author of "Getting More: How To Negotiate to Achieve Your Goals in the Real World"
]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/event-post/the-business-of-pr-getting-more-how-to-negotiate-for-greater-success-in-work-and-life/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Resolved to Get Involved</title>
		<link>http://www.prsa.philly.org/chapter-news-post/resolved-to-get-involved/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/resolved-to-get-involved/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 22:35:59 +0000</pubDate>
		<dc:creator>jdublisky</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2677</guid>
		<description><![CDATA[
by Jennifer Dublisky, assistant director of public relations at Widener University and PRSA Philly News Committee chair

Tis’ the season of resolutions, so why not “resolve to get involved” with the PRSA Philly Chapter in 2012? There are a number of opportunities available within the chapter from event planning and writing to promoting and Tweeting.
This article will [...]]]></description>
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		</item>
		<item>
		<title>Social Media Analysis Column: A 2012 Effort to Illuminate the Data Behind your Campaigns</title>
		<link>http://www.prsa.philly.org/chapter-news-post/social-media-analysis-column-a-2012-effort-to-illuminate-the-data-behind-your-campaigns/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/social-media-analysis-column-a-2012-effort-to-illuminate-the-data-behind-your-campaigns/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 01:03:30 +0000</pubDate>
		<dc:creator>jdublisky</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<category><![CDATA[Social Media Analysis Column]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2663</guid>
		<description><![CDATA[by Heather Read, public affairs program manager at DuPont and member of the PRSA Philly News Committee
How many articles have you read recently that tell you &#8220;how-to,&#8221; or &#8220;how-not-to,&#8221; manage social media? Too many stories focus on very short and quip tidbits of tactical instruction without giving you the tools to understand social media monitoring [...]]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/social-media-analysis-column-a-2012-effort-to-illuminate-the-data-behind-your-campaigns/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Resolutions in Public Relations for 2012</title>
		<link>http://www.prsa.philly.org/chapter-news-post/resolutions-in-public-relations-for-2012/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/resolutions-in-public-relations-for-2012/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 00:19:29 +0000</pubDate>
		<dc:creator>jdublisky</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<category><![CDATA[PRSA]]></category>

		<category><![CDATA[PRSA Philly]]></category>

		<category><![CDATA[Resolutions]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2651</guid>
		<description><![CDATA[by Jennifer Dublisky, assistant director of public relations at Widener University and PRSA Philly News Committee chair
The year of 2012 is officially upon us. You can tell as gyms and wellness centers begin to fill up with those who have made resolutions to get in shape. While losing weight is a popular resolution, not all [...]]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/resolutions-in-public-relations-for-2012/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Brand Yourself Through Social Media</title>
		<link>http://www.prsa.philly.org/chapter-news-post/brand-yourself-through-social-media/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/brand-yourself-through-social-media/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 05:27:31 +0000</pubDate>
		<dc:creator>julianar</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2600</guid>
		<description><![CDATA[by Michelle Vroom, account executive at Tonic Life Communications and co-chair of PRSA Philly Publicity/Web site Committee

As PR pros, we know how to help our clients with branding. But it's easy to forget that branding occurs on an individual level and can lead to more opportunities in our careers. Where does most of our personal branding occur? In social media.]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/brand-yourself-through-social-media/feed/</wfw:commentRss>
		</item>
		<item>
		<title>2011 Pepperpot Awards Honor Best of the Best in the Heart of the City</title>
		<link>http://www.prsa.philly.org/chapter-news-post/2011-pepperpot-awards-honor-best-of-the-best-in-the-heart-of-the-city/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/2011-pepperpot-awards-honor-best-of-the-best-in-the-heart-of-the-city/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 05:13:16 +0000</pubDate>
		<dc:creator>julianar</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2596</guid>
		<description><![CDATA[Members of the Philadelphia PR community gathered at The Franklin Institute for the 43rd annual PRSA Philadelphia Pepperpot and Achievement Awards. The event paid homage to the extraordinary work of public relations professionals across the Greater Philadelphia region.]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/2011-pepperpot-awards-honor-best-of-the-best-in-the-heart-of-the-city/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Thank You!</title>
		<link>http://www.prsa.philly.org/chapter-news-post/thank-you/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/thank-you/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 05:03:39 +0000</pubDate>
		<dc:creator>julianar</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2593</guid>
		<description><![CDATA[by Molly H. Wilson, president, PRSA Philadelphia Chapter

It has been an honor and a privilege to serve as the 2011 chapter president. Thank you for giving me this opportunity and for making the experience so rewarding.]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/thank-you/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Twitter Chat: PR Measurement</title>
		<link>http://www.prsa.philly.org/event-post/how-should-pr-have-been-handled-at-penn-state/</link>
		<comments>http://www.prsa.philly.org/event-post/how-should-pr-have-been-handled-at-penn-state/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 13:53:38 +0000</pubDate>
		<dc:creator>MVroom</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<category><![CDATA[Event Post]]></category>

		<category><![CDATA[jerry sandusky]]></category>

		<category><![CDATA[penn state]]></category>

		<category><![CDATA[penn state pr]]></category>

		<category><![CDATA[penn state sex abuse scandal]]></category>

		<category><![CDATA[pennsylvania state university]]></category>

		<category><![CDATA[PRSA Philadelphia]]></category>

		<category><![CDATA[PRSA Philly]]></category>

		<category><![CDATA[psu pr]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2574</guid>
		<description><![CDATA[Check out a transcript of our latest Twitter chat on PR measurement!]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/event-post/how-should-pr-have-been-handled-at-penn-state/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Penn State is Not a PR Crisis</title>
		<link>http://www.prsa.philly.org/chapter-news-post/penn-state-is-not-a-pr-crisis/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/penn-state-is-not-a-pr-crisis/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 04:13:45 +0000</pubDate>
		<dc:creator>julianar</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2564</guid>
		<description><![CDATA[by Lisa Packer, principal, Robinson Packer Company

As we are wont to do, those of us in the PR business have been pontificating over the PR crisis unfolding at Penn State. There is just a little bit wrong with all our blathering: this situation has little to do with PR.]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/penn-state-is-not-a-pr-crisis/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Twitter Etiquette: Four Rules for the Digital Table</title>
		<link>http://www.prsa.philly.org/chapter-news-post/twitter-etiquette-four-rules-for-the-digital-table/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/twitter-etiquette-four-rules-for-the-digital-table/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 03:55:06 +0000</pubDate>
		<dc:creator>julianar</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2562</guid>
		<description><![CDATA[by Anna Cramer, assistant account executive at Brian Communications and member of PRSA Philly News Committee

While Emily Post has rules for every occasion, I'm not sure she thought of rules for Twitter. But even though we've moved from the dinner table to the digital table, it's important not to forget that etiquette still exists.]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/twitter-etiquette-four-rules-for-the-digital-table/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Representing Philly at the National Conference</title>
		<link>http://www.prsa.philly.org/chapter-news-post/representing-philly-at-the-national-conference/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/representing-philly-at-the-national-conference/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 03:43:06 +0000</pubDate>
		<dc:creator>julianar</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2558</guid>
		<description><![CDATA[by Molly H. Wilson, president, PRSA Philadelphia Chapter

I am pleased to report that our six assembly delegates had a productive trip representing our chapter at the national conference that took place in Orlando, Florida in mid-October. ]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/representing-philly-at-the-national-conference/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Make PRSA More Than an Acronym on Your Resume</title>
		<link>http://www.prsa.philly.org/chapter-news-post/make-prsa-more-than-an-acronym-on-your-resume/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/make-prsa-more-than-an-acronym-on-your-resume/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 14:17:39 +0000</pubDate>
		<dc:creator>julianar</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2538</guid>
		<description><![CDATA[it's time to reach out again to our membership to see who wants to get involved with the chapter but without the commitment of a leadership role. Take one minute to view this video, and we hope you'll decide to share your expertise and your time with a PRSA Philly committee.]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/make-prsa-more-than-an-acronym-on-your-resume/feed/</wfw:commentRss>
		</item>
		<item>
		<title>MBA vs. Master’s vs. APR – Which is the Right Choice for You?</title>
		<link>http://www.prsa.philly.org/chapter-news-post/mba-vs-master%e2%80%99s-vs-apr-%e2%80%93-which-is-the-right-choice-for-you/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/mba-vs-master%e2%80%99s-vs-apr-%e2%80%93-which-is-the-right-choice-for-you/#comments</comments>
		<pubDate>Sun, 16 Oct 2011 22:53:49 +0000</pubDate>
		<dc:creator>julianar</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2536</guid>
		<description><![CDATA[by Anna Cramer, assistant account executive at Brian Communications, programming chair of PRSA National New Professionals Section, and member of PRSA Philly News Committee

On September 23, 2011, the New Professionals Section of PRSA National hosted a unique Brown Bag event in which three prominent PR experts explained why they chose to pursue an APR, master’s degree, or MBA. Here are some of their thoughts on how PR pros can decide which educational path to take.]]></description>
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