<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
	xmlns:media="http://search.yahoo.com/mrss/"
>

<channel>
	<title>PRSA Philly</title>
	<atom:link href="http://www.prsa.philly.org/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.prsa.philly.org</link>
	<description>PRSA Philadelphia is a vital resource for communications professionals, representing corporations, agencies, universities, non-profits, service organizations and independent practitioners throughout the region. Explore our site to learn more!</description>
	<pubDate>Thu, 17 May 2012 16:57:58 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.2</generator>
	<language>en</language>
		<!-- podcast_generator="podPress/8.8" -->
		<copyright>&#xA9; </copyright>
		<managingEditor>kevin@anumbertwopencil.com ()</managingEditor>
		<webMaster>kevin@anumbertwopencil.com()</webMaster>
		<category></category>
		<ttl>1440</ttl>
		<itunes:keywords></itunes:keywords>
		<itunes:subtitle></itunes:subtitle>
		<itunes:summary>PRSA Philadelphia is a vital resource for communications professionals, representing corporations, agencies, universities, non-profits, service organizations and independent practitioners throughout the region. Explore our site to learn more!</itunes:summary>
		<itunes:author></itunes:author>
		<itunes:category text="Society &amp; Culture"/>
		<itunes:owner>
			<itunes:name></itunes:name>
			<itunes:email>kevin@anumbertwopencil.com</itunes:email>
		</itunes:owner>
		<itunes:block>No</itunes:block>
		<itunes:explicit>no</itunes:explicit>
		<itunes:image href="http://www.prsa.philly.org/wp-content/themes/default/images/prsa_logo.jpg" />
		<image>
			<url>http://www.prsa.philly.org/wp-content/themes/default/images/prsa_logo.jpg</url>
			<title>PRSA Philly</title>
			<link>http://www.prsa.philly.org</link>
			<width>144</width>
			<height>144</height>
		</image>
		<item>
		<title>Former Chapter President Tony DeFazio to be Feature Speaker at IABC Philadelphia Event</title>
		<link>http://www.prsa.philly.org/chapter-news-post/former-chapter-president-tony-defazio-to-be-feature-speaker-at-iabc-philadelphia-event/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/former-chapter-president-tony-defazio-to-be-feature-speaker-at-iabc-philadelphia-event/#comments</comments>
		<pubDate>Thu, 17 May 2012 16:56:29 +0000</pubDate>
		<dc:creator>MVroom</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2866</guid>
		<description><![CDATA[FOR IMMEDIATE RELEASE:
CONTACTS
From:                                                                                                                                   
Elizabeth Trubey                                                                                             
DeFazio Communications, LLC                                                                                   
Ph: 484-532-7783
etrubey@defaziocommunications.com
                       
Former Chapter President Tony DeFazio to be Feature Speaker at IABC Philadelphia Event
DeFazio Communications President Explores the Emergence of &#8220;Self-Publishing&#8221; as a Breakout PR Tool
Conshohocken, PA, May 17, 2012 - DeFazio Communications, LLC, a public relations agency specializing in media relations for corporations and emerging growth businesses, announced today [...]]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/former-chapter-president-tony-defazio-to-be-feature-speaker-at-iabc-philadelphia-event/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Media Analysis Column: Post Volume</title>
		<link>http://www.prsa.philly.org/chapter-news-post/social-media-analysis-column-post-volume/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/social-media-analysis-column-post-volume/#comments</comments>
		<pubDate>Mon, 14 May 2012 15:35:39 +0000</pubDate>
		<dc:creator>jdublisky</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<category><![CDATA[Social Media Analysis]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2855</guid>
		<description><![CDATA[by Heather Read, public affairs program manager at DuPont, member of the PRSA News Committee
Last month, we covered a number of the basic and audience metrics. This month we go even deeper into understanding the meaning behind certain volume trends in social media data.
Trend analysis
Trend lines are essential to data analysis. In social media, these [...]]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/social-media-analysis-column-post-volume/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Top 10 things I didn’t learn as an undergraduate</title>
		<link>http://www.prsa.philly.org/chapter-news-post/top-10-things-i-didn%e2%80%99t-learn-as-an-undergraduate/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/top-10-things-i-didn%e2%80%99t-learn-as-an-undergraduate/#comments</comments>
		<pubDate>Mon, 14 May 2012 15:21:25 +0000</pubDate>
		<dc:creator>jdublisky</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2853</guid>
		<description><![CDATA[by Anna Cramer and Jessica Lawlor, co-chairs of the PRSA Philly Young Professionals Committee
As college graduations commence this month, a number of new PR professionals will enter the industry. Many have learned substantial information in the classroom that will have prepared them for their careers; however, few will have mastered what it really means to [...]]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/top-10-things-i-didn%e2%80%99t-learn-as-an-undergraduate/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Summer Reads: PRSA Philly members share summer reading lists</title>
		<link>http://www.prsa.philly.org/chapter-news-post/summer-reads-prsa-philly-shares-their-summer-reading-list/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/summer-reads-prsa-philly-shares-their-summer-reading-list/#comments</comments>
		<pubDate>Mon, 14 May 2012 13:47:18 +0000</pubDate>
		<dc:creator>jdublisky</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<category><![CDATA[Summer reads]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2851</guid>
		<description><![CDATA[by Jennifer Dublisky, assistant director of public relations at Widener University and chair of the PRSA Philly News Committee
It&#8217;s that time of year again; time to start preparing for summer. Time to plan vacation and pool days with the family. Time to enjoy the sun. And time to put together your summer reading list.
Members of [...]]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/summer-reads-prsa-philly-shares-their-summer-reading-list/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Breakfast with the Chairman</title>
		<link>http://www.prsa.philly.org/event-post/breakfast-with-the-chairman/</link>
		<comments>http://www.prsa.philly.org/event-post/breakfast-with-the-chairman/#comments</comments>
		<pubDate>Mon, 14 May 2012 01:55:07 +0000</pubDate>
		<dc:creator>MVroom</dc:creator>
		
		<category><![CDATA[Event Post]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2849</guid>
		<description><![CDATA[Please join us for a special breakfast with the Public Relations Society of America&#8217;s National Chairman &#38; CEO Gerard Corbett, APR and Fellow PRSA. 
During this exclusive event, you will have an opportunity to meet with Gerry as he speaks about the state of the PR industry.  He will discuss strategic issues facing public relations practitioners [...]]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/event-post/breakfast-with-the-chairman/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Learn to Speak Wikipedia: The How-to (and How Not-to) for PR Professionals</title>
		<link>http://www.prsa.philly.org/event-post/learn-to-speak-wikipedia-the-how-to-and-how-not-to-for-pr-professionals/</link>
		<comments>http://www.prsa.philly.org/event-post/learn-to-speak-wikipedia-the-how-to-and-how-not-to-for-pr-professionals/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 16:33:03 +0000</pubDate>
		<dc:creator>MVroom</dc:creator>
		
		<category><![CDATA[Event Post]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2842</guid>
		<description><![CDATA[Join us for a presentation and Q&#38;A with Jake Orlowitz-Wikipedia editor;  author of The Plain and Simple Conflict of Interest Guide; designer of The Wikipedia Adventure, a dynamic learning game for new Wikipedia editors; creator of 15 Wikipedia articles with more than 150,000 views; and contributor of more than 20,000 edits to the online encyclopedia.
Event [...]]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/event-post/learn-to-speak-wikipedia-the-how-to-and-how-not-to-for-pr-professionals/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Media Analysis: Assessing your audience</title>
		<link>http://www.prsa.philly.org/chapter-news-post/social-media-analysis-assessing-your-audience/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/social-media-analysis-assessing-your-audience/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 19:33:10 +0000</pubDate>
		<dc:creator>jdublisky</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<category><![CDATA[Social Media Analysis]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2835</guid>
		<description><![CDATA[by Heather Read, public affairs program manager at DuPont and member of the PRSA Philly News committee
The heart of every social media program is determining whether you have made a difference in achieving the strategic objectives of your communications plan and influencing the intended audience.  More so than many other tactics we might use [...]]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/social-media-analysis-assessing-your-audience/feed/</wfw:commentRss>
		</item>
		<item>
		<title>PR Institute teams up with nonprofit client</title>
		<link>http://www.prsa.philly.org/chapter-news-post/pr-institute-teams-up-with-nonprofit-client/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/pr-institute-teams-up-with-nonprofit-client/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 19:18:18 +0000</pubDate>
		<dc:creator>jdublisky</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<category><![CDATA[PR Institute]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2833</guid>
		<description><![CDATA[by Rachel Olenick, marketing and communications specialist at Adler Institute for Advanced Imaging and member of the PRSA Philly News committee
Earlier this month, Blair Kahora Cardinal, president of the PRSA Philadelphia Chapter, announced this year&#8217;s PR Institute client  - the Support Center for Child Advocates.
The organization provides legal assistance and social service advocacy for [...]]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/pr-institute-teams-up-with-nonprofit-client/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The power of technology at this year’s Philadelphia International Flower Show</title>
		<link>http://www.prsa.philly.org/chapter-news-post/the-power-of-technology-at-this-year%e2%80%99s-philadelphia-international-flower-show/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/the-power-of-technology-at-this-year%e2%80%99s-philadelphia-international-flower-show/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 19:12:52 +0000</pubDate>
		<dc:creator>jdublisky</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<category><![CDATA[Philadelphia International Flower Show]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2831</guid>
		<description><![CDATA[by Natalie Yurkoski, PRSA Philly News Committee Member
Since 1829, the area&#8217;s most talented local florists, independent horticulturists, landscape architects, landscapers and environmentalist have been invited to put their creative abilities on display at the Philadelphia International Flower Show, produced annually by the Philadelphia Horticulture Society. Through the years, these displays have become larger than life. [...]]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/the-power-of-technology-at-this-year%e2%80%99s-philadelphia-international-flower-show/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Temple University’s PRowl Public Relations Becomes Nationally Affiliated Through National PRSSA</title>
		<link>http://www.prsa.philly.org/chapter-news-post/temple-university%e2%80%99s-prowl-public-relations-becomes-nationally-affiliated-through-national-prssa/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/temple-university%e2%80%99s-prowl-public-relations-becomes-nationally-affiliated-through-national-prssa/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 19:05:06 +0000</pubDate>
		<dc:creator>jdublisky</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<category><![CDATA[PRSSA]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2827</guid>
		<description><![CDATA[by Marianna Morris, director of public relations for Temple University&#8217;s PRowl Public Relations
After opening its doors for business four years ago, PRowl Public Relations, Temple University&#8217;s first and only student-run public relations firm, has achieved national affiliation from the Public Relations Student Society of America (PRSSA). PRowl Public Relations is now one of only thirty [...]]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/temple-university%e2%80%99s-prowl-public-relations-becomes-nationally-affiliated-through-national-prssa/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Faces of PRSA Philly: Heather Read</title>
		<link>http://www.prsa.philly.org/chapter-news-post/faces-of-prsa-philly-heather-read/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/faces-of-prsa-philly-heather-read/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 19:00:33 +0000</pubDate>
		<dc:creator>jdublisky</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<category><![CDATA[Faces of PRSA Philly]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2822</guid>
		<description><![CDATA[by Jennifer Dublisky, assistant director of public relations at Widener University and Chair of the PRSA Philly News Committee
Faces of PRSA Philly: Heather Read, public affairs program manager, social media issues and crisis, DuPont
If you&#8217;re an active Chapter Chat reader than you may recognize the name Heather Read; she is currently the author of the [...]]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/faces-of-prsa-philly-heather-read/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Media Analysis Column: Understanding Keywords</title>
		<link>http://www.prsa.philly.org/chapter-news-post/social-media-analysis-column-understanding-keywords/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/social-media-analysis-column-understanding-keywords/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 18:55:18 +0000</pubDate>
		<dc:creator>jdublisky</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2820</guid>
		<description><![CDATA[by Heather Read, public affairs program manager at DuPont, member of the PRSA News
Committee
From our past columns, you know how to set up goals and use the measurements provided by social networks like Twitter, Facebook and YouTube to start a social media campaign. The next step in creating your social media program is to establish [...]]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/social-media-analysis-column-understanding-keywords/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A Case Study: How PR Can Support Legal Outcomes</title>
		<link>http://www.prsa.philly.org/chapter-news-post/a-case-study-how-pr-can-support-legal-outcomes/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/a-case-study-how-pr-can-support-legal-outcomes/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 18:50:32 +0000</pubDate>
		<dc:creator>jdublisky</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2818</guid>
		<description><![CDATA[by Karen Di Prima, freelance writer and member of the PRSA Philly News Committee 
The legal industry has evolved from the time when its public relations efforts consisted of sporadic press releases touting the arrival of a new partner or the opening of a new office location. Today, lawyers and law firms increasingly utilize marketing [...]]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/a-case-study-how-pr-can-support-legal-outcomes/feed/</wfw:commentRss>
		</item>
		<item>
		<title>PRSA Philadelphia gets the most from “Getting More” author</title>
		<link>http://www.prsa.philly.org/chapter-news-post/prsa-philadelphia-gets-the-most-from-%e2%80%9cgetting-more%e2%80%9d-author/</link>
		<comments>http://www.prsa.philly.org/chapter-news-post/prsa-philadelphia-gets-the-most-from-%e2%80%9cgetting-more%e2%80%9d-author/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 18:48:41 +0000</pubDate>
		<dc:creator>jdublisky</dc:creator>
		
		<category><![CDATA[Chapter News Post]]></category>

		<category><![CDATA[Stuart Diamond]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2815</guid>
		<description><![CDATA[-by Rachel Olenick, marketing and communications specialist at Adler Institute for Advanced Imaging and member of the PRSA Philly News committee 
PRSA Philadelphia hosted one of the world&#8217;s leading experts on negotiation -Stuart Diamond - at its February event. Diamond, negotiations professor at the Wharton School at the University of Pennsylvania, not only engaged the [...]]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/chapter-news-post/prsa-philadelphia-gets-the-most-from-%e2%80%9cgetting-more%e2%80%9d-author/feed/</wfw:commentRss>
		</item>
		<item>
		<title>PRSA Presents: A Night with the Phillies</title>
		<link>http://www.prsa.philly.org/event-post/prsa-presents-a-night-with-the-phillies/</link>
		<comments>http://www.prsa.philly.org/event-post/prsa-presents-a-night-with-the-phillies/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 16:30:45 +0000</pubDate>
		<dc:creator>MVroom</dc:creator>
		
		<category><![CDATA[Event Post]]></category>

		<category><![CDATA[Front Page Event]]></category>

		<guid isPermaLink="false">http://www.prsa.philly.org/?p=2801</guid>
		<description><![CDATA[PRSA invites you to an evening at Citizens Bank Park as the Phillies take on the Washington Nationals! 

]]></description>
		<wfw:commentRss>http://www.prsa.philly.org/event-post/prsa-presents-a-night-with-the-phillies/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>

