Podcasts

The Philadelphia Chapter is now making available audio podcasts of most programs following the live event. We'd love to have you attend the programs in person for the valuable insights from our speakers and the important networking opportunities with your fellow members, but this service allows you to gain the knowledge from our programming even when you can't be with us at the event!

For information on our podcasts, please contact Steve Lubetkin, chapter webmaster, at 856.751.5491 or steve@professionalpodcasts.com

Click on the Podcast icon or the highlighted yellow link to download the program. These MP3 digital audio files can be played on your computer or downloaded to a digital music device capable of playing MP3 files.

2007 Chapter Programs

PRSA Philadelphia 2007 Kickoff Meeting, 1/24/2007

In this podcast we present the PRSA Philadelphia Chapter Kickoff Meeting for 2007, featuring chapter officers explaining the value of a PRSA membership, the programming planned for this year, and special focus on host committee activities for the PRSA International Conference, which comes to Philadelphia later this year. The program was recorded January 24, 2007 at the Union League Club in Philadelphia.

	Maribeth Roman Schmidt, 2007 Chapter President, introduces the program. .(Steve Lubetkin Photos)
	Marisa Avallone Sharkey, chapter president-elect, speaks to the audience.
	Jonathan Morein, chapter vice president.
	Chapter Membership Chair Michael Gross explains membership benefits.
	A portion of the audience. Former journalists from the Philadelphia Inquirer were guests of the chapter for networking and job seeking.

Download the podcast here (56.9 mb stereo MP3 file, 00:40:31 duration).

2006 Chapter Programs

Managing the "Big Kahuna"
Wednesday, November 8, 11:30 a.m.
A discussion with Colonel Bill Smullen,
former press secretary for General Colin Powell

In this podcast we present a PRSA Philadelphia Chapter luncheon speaker presentation, "Managing the Big Kahuna," by F. William Smullen III, Director of National Security Studies at the Maxwell School of Citizenship and Public Affairs at Syracuse University. The program was recorded November 8, 2006 at the Westin Hotel in Philadelphia.

Smullen Speaks at PRSA/Philadelphia: PRSA Chapter President Michele Chierici, APR, left, with Col. Bill Smullen and Frank Wilkinson, APR, of SEI Corp. (Steve Lubetkin Photo)

Download the podcast here (105.1 mb stereo MP3 file, 01:14:43 duration).

May 24, 2006: "My Space, My Times, and Beyond: The New Shape of Media"

This program features Professor Joseph Turow (below), Professor and Associate Dean for Graduate Studies at University of Pennsylvania’s Annenberg School for Communication. Dr. Turow spoke about the new direction emerging in marketing through social networks and the non-traditional marketing realms developing around viral marketing and social/collective intelligences.

Download the podcast here (99.5 mb stereo MP3 file, 1:10:46 duration).

April 20, 2006 Program: "Public Relations for Not-for-Profits"

In this edition of our podcast, we present a panel discussion conducted by the Philadelphia Chapter of the Public Relations Society of America (PRSA). This program was recorded April 20, 2006 at the Union League Club in Philadelphia.

From left: Steve Lubetkin; Hope Primas; Les Wolff; Janis Shields; and Peter Key. (Rick Alcantara photo)

The panelists are:- Hope Primas, Principal, Hope Primas & Associates, an expert resource on nonprofit fund development and management in the Philadelphia region- Les Wolff, CEO of Philadelphia-based Smart Marketing Group, a 46 year veteran of the marketing arena - Steven L. Lubetkin, APR, Fellow, PRSA, managing partner of Lubetkin Communications LLC, a technology-savvy veteran of more than 25 years in corporate and financial communications and print and broadcast journalism- Janis D. Shields, Director of Media and Public Relations for the American Friends Service Committee (AFSC) and an award-winning journalist, will provide solid ways to get the most out of your PR efforts on a shoestring budget.

Download the podcast here (119 mb stereo MP3 file, 1:24:59 duration).

Show Notes

00:00:00 Steve introduces the program
00:03:52 Michele Chierici, APR, president of the Philadelphia PRSA Chapter introduces the panel and makes opening announcements.
00:07:10 Hope Primas makes introductory remarks about nonprofit PR.
00:19:29 Peter Key, Philadelphia Business Journal
00:31:57 Janis Shields, American Friends Service Committee 00:52:24 Les Wolff, Smart Marketing Group
01:06:26 Steve Lubetkin, Lubetkin Communications LLC

March 2006 Luncheon Program: Shel Holtz Keynote Speech, International Association of Online Communicators conference, Valley Forge

	About 20 Chapter members joined members of the International Association of Online Communicators for the luncheon keynote at the IAOC conference in Valley Forge on March 24. Shel Holtz, well-known consultant and podcaster, discussed the new "social" media in a presentation that included his podcasting co-anchor, Neville Hobson, via Skype Internet telephone connection from Amsterdam, Netherlands. You can listen to the presentation in The Hobson & Holtz Report: For Immediate Release podcast, available here (MP3, 25.5mb, 64 minutes). Download Shel's PowerPoint presentation here.
Shel Holtz, right, takes a question from the audience at the IAOC Conference, while PRSA/Philadelphia past president Rick Alcantara, at left, ponders the implications of social media like podcasts.
January 2006: Maj. Sean Clements
The term "war zone" took on a whole new meaning for Philadelphia PR professional Major Sean Clements, USMC when he left on a seven-month tour as a director of public affairs in Iraq. Maj. Clements discussed the role PR plays in the military, especially during wartime, captivating us with stories of leading a team of combat journalists and photographers, managing embedded media during the battle of Fallujah, and even supervising an Iraqi polling site on election day. Download the Podcast here. ( 70 mb stereo MP3 file, 49:48 duration). Maj. Sean Clements with Michele Chierici, APR, Philadelphia PRSA Chapter President, after Clements' presentation January 19.

Podcasts of 2005 Chapter Programs

Click on the Podcast icon or the highlighted yellow link to download the program. These MP3 digital audio files can be played on your computer or downloaded to a digital music device capable of playing MP3 files.

October 14, 2005: Media Panel featuring Michael Armstrong, assistant business editor, and Dan Rubin, Blinq blogger, both from the Philadelphia Inquirer; Tom McGrath from Philadelphia Magazine; and Frank Devlin from The Philadelphia Business Journal. (65.9 mb stereo MP3 file, 48 minutes)

Philadelphia Inquirer Blinq blogger Dan Rubin (far right) reacts to a question from the audience, while Michael Armstrong of the Inquirer business section (second from right) looks on. At left is Tom McGrath from Philadelphia Magazine, and Frank Devlin from the Philadelphia Business Journal.
	Participating in the panel were (from left): Dan Rubin, author of the Blinq blog for the Philadelphia Inquirer; Michael W. Armstrong, Assistant Business Editor, Philadelphia Inquirer; Frank Devlin, Associate Editor, Philadelphia Business Journal; Tom McGrath, Editor-at-Large, Philadelphia Magazine; Jonathan Morein, Senior Account Manager, Tattar Richards--DBC, who moderated the panel, and Scott Tattar of Tattar Richards--DBC, president of PRSA/Philadelphia.
Some chapter members pictured after the program.

September 28, 2005: "Check Your Ego at the Door: Tips for Successful PR and Advertising Collaboration" (Podcast coming shortly!)

In this age of integrated marketing and increased emphasis on results, it is essential for public relations professionals to work effectively with advertising and marketing colleagues to plan and implement integrated programs. This lunchtime presentation will outline effective tools to expand the role of PR in the marketing mix. Nancy Bacher Long, president of Dorland Global Public Relations and Maribeth Roman Schmidt, president of FCF Schmidt PR will provide practical tips and share real world successes that you can implement immediately in your business.

Download the podcast (71.5 mb, stereo MP3 file. Running time 00:51:45). Click on the link or the Podcast icon above.

Shown after the September program were (from left): Dana King, director of marketing, Gregory/FCA, a member of the PRSA/Philadelphia Chapter board; and panelists Kristina Broadbelt, group supervisor, Dorland Global Public Relations; Maribeth Roman Schmidt, president of FCF Schmidt Public Relations; Kate Shields, vice president, FCF Schmidt Public Relations, and Nancy Bacher Long, president of Dorland Global Public Relations.
	Philadelphia Chapter President-Elect Michele Chierici, right, speaks with Nancy Bacher Long, president of Dorland Global Public Relations, before the September panel presentation.
Past chapter president Lee Marshall of BusinessWire, right, makes a point to Michael Wood of Exelon/PECO at the September Luncheon. About 100 chapter members attended the program.

May 3, 2005: The growing importance of multicultural markets and  their enormous buying power - more than $900 billion annually in the U.S. -  represented by African-American, Hispanic, and Asian consumers. Diversity is a key strategic goal of the Public Relations Society of  America.

Panelists:

> Marc Curtis Little, Partner, BrooksLittle  Communications, Jacksonville, FL
> Kenneth Wong, Principal, CIG Asia  Ltd/Combined Insurance Group, Philadelphia, PA

> Rosanna Fiske, APR, Principal & Partner, Communique Group/Rise
Strategies, Coral  Gables, FL

Moderator:

> David Brown, President/Principal, Brown Partners, Philadelphia, PA

March 31, 2005: "Taking Charge of Your Career: Making the Most of Your Opportunities."

Panelists: Janet Long, Recruiter, President, Integrity Search; Brian McPeak, Director of Corporate Communications, Rohm and Haas Company; Mary Kate Breslin, Account Executive, The Brownstein Group.