Three Saturdays to PR Excellence
A professional development primer and refresher for all levels of expertise

Once again the Philadelphia Chapter of PRSA will host Three Saturdays
to PR Excellence beginning April 19, 2008. This professional development
primer and refresher for all levels has been extremely popular in
previous years; it is highly recommended for professionals starting out in their PR careers; professionals from other disciplines who have been asked to take on a PR role; or more senior executives who are looking to sharpen their skills in areas such as communication, theory, research, ethics, and media relations.

Three Saturdays also serves as the Chapter's review course for APR
candidates.

Dates: April 19, 26 and May 3, 2008
Time: 9:00 a.m. to 3:00 p.m. each day

Cost: $99 per day or $225 for all 3 days (includes Lunch)

LOCATION: Rowan University
Bozorth Hall, Room 31
201 Mullica Hill Road (Rt. 322)
Glassboro, NJ 08028

Rowan is located only 18 miles from Philadelphia and is quickly
accessible on Saturday mornings.

* Need to review how to do a strategic plan that gets results?
* Like another view on how to deal with the media?
* Searching for advice on managing crises?
* Need grounding in the legal and ethical implications of public
relations practice?

All practitioners, whether new to the field or seasoned executives, can
benefit from a review of the principles that support the day-to-day
practice of public relations. Three Saturdays to PR Excellence will
cover the basics from the definition of public relations to the
four-step planning process, from qualitative vs. quantitative research
to the legal/ethical arena in which public relations operates.

Three Saturdays leaders:

- Carole Gorney, APR, Fellow PRSA; Professor Emeritus, Lehigh University & Past President, PRSA/Philadelphia
- Suzanne D. FitzGerald, APR, Fellow APR; Professor, Rowan
University & PRSA/Philadelphia Accreditation Chair
- Anthony J. Fulginiti, APR, Fellow PRSA, Professor, Rowan University
& Past President, PRSA/Philadelphia

Three Days of Thorough Grounding in the Basics of the Profession!
Cost: $99 per day or $225 for all 3 days (includes Lunch)

Day 1: What is public relations? Where public relations fits with
other disciplines (HR, IR, advertising, marketing), research, and
planning (including goals, objectives, strategies, tactics and
evaluation)

Day 2: Media relations (including benefits & risks of using the
internet) and legal and ethical review (including SEC regulations for
publicly-traded companies and recent changes to the Code of Professional
Standards)

Day 3: Crisis planning and crisis management, from basics to
cybercrises, and dealing with opposition audiences

Download the registration form here. Please note that the registration form says May 5. The correct date is May 3.

Register online for this program here.

PRSA has a 48 hour cancellation policy. No-Shows will be billed.